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Robert and Joe Live from CEX: Creator Economy Expo (374)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Power of Imagination
"We have this natural tendency as marketers to run right for the container," he says. "But we rarely work the idea, right? We so we have this amazing idea, this amazing story we want to tell." Instead of spending all our time working and molding and changing is the experience,. He adds: "Let's not worry about the packaging right way".
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