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EP #426 - Tillmann Lang: Can Capitalism Save The Planet?

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CHAPTER

Navigating Sustainable Investments

This chapter explores strategic positioning in the investment market, emphasizing the importance of attracting sustainability-oriented customers who value ethical choices alongside financial returns. It addresses the complexities of impact investing, the challenge of greenwashing, and the need for transparency in sustainable practices, illustrating how companies can effectively connect with their audience. Additionally, the chapter highlights the significance of user experience in fostering emotionally engaging investments while managing risk and ensuring a diversified portfolio.

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