2min chapter

How To Citizen with Baratunde cover image

Crafting a Citizen Story (Jon Alexander)

How To Citizen with Baratunde

CHAPTER

The Importance of Being a Consumer

The average consumer sees something like 3,000 commercial messages a day. So it's not just an economic incentive. It's a patriotic incentive. You serve best, you support your nation best by buying stuff. I think I went into the advertising industry thinking unconsciously that I was making a contribution.

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