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362 Product Led SEO by Eli Schwartz

The Marketing Book Podcast

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Paid Marketing for Early Stage Companies

Early stage companies need paid marketing for two reasons. One, they need to prove that your business can sell. And you need to have venue coming in the door so you know that you can survive another day. If you do s o, it's only a sun cost. You're just investing and just investing and waiting for something to happen. Hopefully it happens at the end of a long period of time.

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