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Startup Series: Prime Roots

Inevitable

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How Important Is Market Size as a Foundational Platform?

The company is preparing to launch a new product category in the next few weeks. It's not trying to replace every single meat product with our Koji meat today, it's encouraging people to make those simple swaps and empowering them by making something that is different than everything that's out there. And for us, it was really thinking, we like, I saw a lot of people's fridges. What they ate every day and what they had in their fridges. So it was really about thinking about the occasion of eating and how people eat and where we could easily make swaps.

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