The Minimum Tech and Talent Stack for a Fractional CMO Practice
Fractional CMO Show
Deliver Strategy and Then Step Back
Casey references Dan Kennedy's consulting style: provide focused strategy, then let the client run with it.
In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really takes to run a high-profit, low-complexity fractional CMO business—without drowning in tools, team costs, or tech bloat. He reveals the essential tech stack and talent stack you actually need to succeed, and why most marketers overcomplicate their path to six- and seven-figure practices.
Casey walks through the two core models for fractional CMOs—the Single Pringle, a lean solo practice with massive margins, and the Scalable Model, where you lead a team of CMOs under your brand. He shares the real costs, margins, and mindset shifts that separate those earning $10K months from those building million-dollar practices.
Along the way, Casey opens up about simplifying his own business after years of trial, burnout, and rebuilding. He shows how freedom comes not from adding more tools or people—but from keeping things simple, focusing on leadership, and charging for the value you bring.
Whether you’re just starting your fractional journey or ready to scale beyond yourself, this episode lays out a clear, no-fluff roadmap to building a business that’s profitable, sustainable, and freeing. Key Topics Covered:
-The two models of a fractional CMO: Single Pringle vs. Scalable Brand
-The true costs and margins of running a lean fractional business
-Why you should never include implementation in your core offer
-How to think about VAs, tech stacks, and software subscriptions
-How to structure client relationships for long-term, low-stress success
-The power of keeping your cognitive load—and overhead—low
-How to scale from $10K to $40K+ months with just 3–5 clients
-Why your simplicity is your competitive advantage
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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