The Animalz Content Marketing Podcast cover image

Hyper-Competitive Content Marketing With Buffer's Ash Read

The Animalz Content Marketing Podcast

CHAPTER

Do You Think the Allocation of Content at Buffer Is a Good Idea?

buffer has two blogs and a content library. The library serves people that want to learn the basics, like how to set up a facebk page. And then our hub is more about getting to know the brand in terms of its culture or what's going on with industry. We have been able to generate hundreds of thousands of visits from stuff that i kind of cringe when i read now because there were so many key words. I'ld be really curious to know, i think i'm seeing more and more companies work in non search content into their strategies.

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