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#112 Former President at Tesla / CEO of DVx Ventures, Jon McNeill: First-Principles
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Tesla Model X - How to Generate Demand?
In 2014 and 2015, the market for $120,000 electric vehicles wasn't huge. So Tesla had to generate demand and work really hard at generating demand. A lot of press strategy like focused on New York. And we developed a whole process in a way to create leads and then take them down through that funnel.
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