4min chapter

How I Built This with Guy Raz cover image

HIBT Lab! The Confess Project: Lorenzo Lewis

How I Built This with Guy Raz

CHAPTER

How I Built This Lab - Guy Raz and Lorenzo Lewis

Lorenzo Lewis is the founder of Confess Project, a company that uses barbershops to change mental health for the better. We'll talk about how he took one small focus group and turned it into a fully fledged social enterprise. And we'll also look at ways companies can get rapid feedback from their target audiences using user testing.

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