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Meet The Man Behind The $250,000,000 Seltzer

The Iced Coffee Hour

How Floyd Mayweather Got the Attention of Mike Tyson

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Floyd was the first person who heard about what we were doing at DirecTV and all the marketing stuff that reached out. And then once we started working with Floyd, we launched Floyd's YouTube channel. You could probably look it up his first video. I think it was like 2010. That was not normal in 2010. Brands didn't really like working with Floyd all too much. So we started the money team with Floyd. The money team was something that me, my brother, and Floyd created together which is his clothing line. Now his brand.

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