Dina was founded in 19 99 by its current chairman, pernotsky, who was 26 years old at the time. The chain most recently delivered returns on capital of a little over 20 % and returns an equity of around 30%. So as a result, dino is actually vertically integrated with two of its own meat processing plants where they own 100% of their production capacity. Most of dino's main competitors do not have fresh meat counters and instead sell package packages.

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