Micro Soft Windows Eco System - What's the Motivation?

Competition in today's world is not about just being efficient or being effective, it's about continually innovating. If any saphur company to day said, you know what, we like our products the way they are right now? That's pretty much it. What doyou think their stock prices going to be to morrow? Right? It's not going to be very pretty. You need to figure out a way to co evolve innovation across an eco system in order to deliver that whole solution"