What Are the Demographic Differences?

There are not too many differences demographically. We didn't find any significance in terms of education for example. Younger users perhaps unsurprisingly you search more often than older users and they also do it differently but overall it looks like pretty homogenous. The best explanation we came up with our hypothesis here is that it has to do with child care. In Switzerland for women once they become mothers it's more common than in Germany to work part-time. So maybe this is the age group of women who are likely to have small kids, he says.