2min chapter

How I Built This with Guy Raz cover image

Squarespace: Anthony Casalena

How I Built This with Guy Raz

CHAPTER

The Impact of Pioneering Podcast Advertising

This chapter explores a company's strategic leap into podcast advertising in 2010, detailing their initial doubts and financial prudence. It highlights the successful outcome of their first ad and the meaningful connection between their brand and independent podcast creators.

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