C2E9 - The right way to promise consulting results (Value Proposition Design part 5)
unbillable hours - a podcast about better professional services marketing
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Defining Clarity in Consultancy Value Propositions
This chapter highlights the significance of clearly articulating one's expertise and value proposition in consultancy. It discusses the importance of categorizing services for better client understanding and provides examples of how clarity in messaging can improve recognition of a consultancy's purpose.
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