Brave UX with Brendan Jarvis 🇺🇦 cover image

Tom Greever - Yes, Stakeholders are Human Too

Brave UX with Brendan Jarvis 🇺🇦

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How We Branded and Packaged Our First Generative Project

Before this initiative, a lot of the work that we had done had been kind of one-off things. We just struggled to get any traction with sort of these individual efforts. So what we did differently this time was we gave it a name. And then I spent a majority of my effort socializing it among lots of different leaders and parts of the organization for that six months.

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