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15min chapter
#256 Nir Eyal - The Psychology Behind the World’s Best Products
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Engagement vs. Acquisition: The Future of Customer Loyalty
This chapter explores the essential differences between acquiring customers through paid marketing and building genuine engagement for retention. It emphasizes the role of community, tailored experiences, and the influence of AI on user preferences, alongside ethical considerations regarding privacy. The discussion also addresses the psychological aspects of manipulation versus customization in product design, advocating for practices that align with user desires to enhance loyalty and minimize regret.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode