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Unconscious mind and our behavior | John Bargh | Reason with Science | Psychology | Consciousness

Reason with Science

CHAPTER

Cultural Priming and Its Social Impacts

This chapter explores the concept of cultural psychology, focusing on how priming activates cultural orientations like collectivism and individualism across different backgrounds. It highlights the influence of cultural immersion on behavior and the contagion effect of emotions on social media, illustrating how online interactions can shape individual perceptions and societal divisions. The discussion further reflects on the dual nature of human behavior, balancing optimism and pessimism in light of contemporary global challenges.

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