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129. Ineos implosion and TNT TV turmoil with Rapha CEO Fran Millar

Cyclist Magazine Podcast

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Cycles of Perception: Rafa and Team Sky

This chapter explores the evolving perceptions of the cycling brand Rafa and Team Sky, detailing their initial popularity followed by subsequent backlash. The discussion highlights the relationship between brand identity, public opinion, and the dynamics of cycling culture in the UK.

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