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What’s been happening at Fathom?
Above Board
I'm Really, Really Happy With Fathom Now
Fathom is a new analytics tool for Apple's iPhone and iPad. The app has been overhauled to make it more clear about what different words mean, says Steve Jobs. But the changes have also meant that users will no longer be confused by terms like "unique" or "uniques" Mr Jobs: We are going through the suffering now, so that we can produce a simple outcome.
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