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Bloomberg Daybreak: Asia Edition
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Comparison of Nike and Lulu Lemon in the Athleisure Market
Analyzing the competition between Nike and Lulu Lemon in women's athletic wear, highlighting each brand's strengths in fit, material, function, and fashion. The chapter concludes that while Nike excels in performance, Lulu Lemon has a better understanding of the women's customer, blending performance with fashion in their products.
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