Craft Beer and Cultural Shifts

This chapter explores the unionization of Stone Brewery in Richmond, Virginia, and its significance in the craft brewing industry's evolution, tracing its roots from the 1990s to present. It reflects on the changing nature of beer culture, including the rise of craft breweries and the emergence of a hipster stereotype, while examining market dynamics through the lens of consumer preferences for seltzers over traditional craft beers. The discussion encompasses the broader cultural implications and challenges faced by the industry, including the impact of gentrification and fluctuating consumer interests.