2min chapter

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Measurement Will Never Be Perfect, And That’s Okay

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CHAPTER

Introduction

Allison Schiff: Jen Farasi, Chief Data Officer and Head of Data and Analytics at Poublis' own Digitos in North America. We'll cover a lot of ground on this episode from Attention Metrics, Generative AI, and we'll even talk about the famed artist Rembrandt to whether clients are stressing out about signal loss. But before we get started, I'm going to make a shameless plug for our Programmatic I.O. Las Vegas event, which is taking place May 15th through the 17th at MGM Grand Las Vegas.

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