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7min chapter
The rise of celebrity-backed drinks
Business Daily
Celebrity-Endorsed Alcohol and Liquor on TikTok
Explore the influence of celebrity-backed alcohol brands, as two coworkers curate choices on TikTok based on customer preferences and target markets. The chapter also touches on the financial struggles faced by influencers during the pandemic and the impact of quality ingredients over celebrity endorsements in the industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode