The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth cover image

This is how to impress your boss and a Business case for change accepted

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

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Introduction

You've got to show the logic of the numbers and the return that you're going to get. Too many custom experience people do not talk about ROI. You can build a great business case in isolation, but unless the person who's hearing it understands how it meets their needs within the organization, they're not going to care. Get finance to actually input a lot of the data, because if you get them to do it, they can't argue with it.

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