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Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series)
The Marketing Millennials
How to Scale Up Your Content Marketing Campaign?
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The biggest mindset shift I've made probably in the last six months is to think of content as a product. If you consider your content, then the product has to create value for your audience. So it starts with having one person in the org or in the team that is bought into the idea,. You need to be a believer that you should be distributing your content and be bought into that idea.
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