My guests on this week's episode of the podcast are John Lynch and JP Dube. John is the University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder, and JP is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business.
Together, along with a number of co-authors, they have written a draft paper titled The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing, which is the subject of our conversation.
Among other things, we discuss:
- The various compromises that are inherent in instituting privacy-related data restrictions;
- What regulators and government officials get wrong about personalized advertising;
- The difference between consumers' stated and revealed privacy preferences;
- The benefits to consumers of privacy;
- The potential win-win proposition of personalized advertising and price discrimination;
- How the GDPR should be instructive for US policymakers.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.
- ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
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