How Cheetah Digital Is Building a Gamified Program for Greenbacks

The Greenbacks Loyalty Programme has evolved as a powerful way for Nedbank to reward its complete banking relationships with its customers.

In this short summary show, I'm summarising my interview with Dharmesh Bhana, who is leading the evolution of their compelling loyalty proposition, focused on benefitting all stakeholders.

Whether it's to help customers manage their money better, reward responsible borrowing or build excitement and engagement at key moments in customer's lives, this loyalty programme rewards banking customers in fun, friendly and compelling ways. 

Show Notes:

1) Dharmesh Bhana - Executive: Loyalty & Rewards

2) Nedbank 

3) Greenbacks

4) Full interview is available here