How to Develop a Sales Script That Works for You

In today’s episode, Dan talks with agency owner John Ainsworth about how implementing seemingly small, simple changes allowed him to take most of last year off, while his business still grew 30%.

They discuss the modern business philosophies of Traction and Scaling Up and how sometimes those books leave you feeling overwhelmed. Dan’s perspective is that sometimes the biggest ROI comes from the changes that are deceptively simple, maybe even boringly simple.

“People think of traction as a mechanical system that all works together and fits together. So, when you get to the end of the book, you think three things. Number one, I have to do it. Number two, I am definitely a visionary, not an integrator. And number three, I'm guilty relative to the percentage of all this that I've implemented. And so my philosophy is really just take one thing and do it, and your business will be better in the morning.”