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Re-Evaluating My YouTube Approach

The Enthusiasm Project

CHAPTER

How to Be a Successful Creator

"I feel like the soul has been sucked out of so much of what I used to love about YouTube and that makes me sad," he said. "Companies have influencer marketing budgets now. That's not something that they had 10 years ago." He says brands should be in the driver's seat when it comes to creating content for their specific product, whether it's paid or not.

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