2min chapter

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How to Build an Irresistible Product for VC Investors - Nir And Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

The Power of Customer Habits as a Competitive Advantage

This chapter explores how customer habits can be a key competitive advantage for businesses, using Google as an example and discussing the 'toothbrush test' and the concept of a competitive moat.

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