
Ewen Finser On Growing 26 Sites to 300k Page Views in 12 Months
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Investing in a Port Portfolio Theory
We allogate 60 % of that into ten sights. Got them over a hundred articles. Then we found the winners, made ther for five of them that were doing really, really well in that cohort. And we doubled down with the remaining capital on those. That kind of led us to an optimal growth. By the two year mark, we were at essentially a two x acet value relative to the two hundredi thousand dollars that we had invested. We also build into the model strategically exiting a certain percentage of the portfolio once they're mature.
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