
78 - Market the Way You Buy | The Marketing Millennials with Daniel Murray
GTM Live
00:00
Is Your Channel Affecting Your Revenue?
Marketing is about acknowledging that channel attribution to revenue is dumb, and it creates the wrong behaviours. It's going to favor, like i said at the beginning, google only, because that's how people buy. And linked in has built custom am custom conversions, tracking demo on cross device attribution. We try not to convert people on mobile devices. I know the conversion rates down stream or way worse than on a dust toppd computer,. Because the level of intent is different. The key words are actually focused on our buyers, not about just driving qualified traffic. That then we can, in future, re target them, if we wanted to, across all these different channels. Then maybe it
Transcript
Play full episode