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IKEA’s inflatable couch: The sofa that flew away

The Hustle Daily Show

CHAPTER

The Rise and Fall of IKEA's Inflatable Couch

This chapter explores IKEA's innovative yet fleeting venture into inflatable plastic furniture in the 1990s, detailing the collaboration between a designer and the founder. It discusses the concept's promise of simplicity and reduced material use, as well as the reasons behind its eventual failure in the market.

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