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2min chapter
IKEA’s inflatable couch: The sofa that flew away
The Hustle Daily Show
The Rise and Fall of IKEA's Inflatable Couch
This chapter explores IKEA's innovative yet fleeting venture into inflatable plastic furniture in the 1990s, detailing the collaboration between a designer and the founder. It discusses the concept's promise of simplicity and reduced material use, as well as the reasons behind its eventual failure in the market.
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Discover
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