i feel very strongly that your architecture is not the place to surprise people. Like there are actual architects out there building very innovative homes that no one wants to live in. And so i really want us to use the oldest, most standard, most expected way of doing things. I think the exam the grocery store is another great way here. There's a lot of benefit to not innovating in the layout of a grocery store. But you gain a lot from making it legible and make it expectede for people.