Ep. 359 | ABM 2.0: The New Wave
OnBase: Smashing Sales and Marketing Misalignments
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Identifying the Buying Patterns of Your Target Audience
There are tools like demand-based Bambora and mouse flow which help us identify the buying intents. However, there is a need to understand the buying behavior or buying patterns of your target personas. Tools like Kristall knows XIQ provides the psychochromatic data of individuals which can leverage to identify the buying patterns. These eventually help your sales guys in the pitch or demos.
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