TIP727: 7 Powers by Hamilton Helmer
We Study Billionaires - The Investor’s Podcast Network
Building Brand Equity
This chapter delves into the significance of brand equity, illustrating how trust and value are developed through consistent branding efforts. It discusses the challenges faced by brands in maintaining their exclusive image and the impact of consumer emotional connections on brand strength.
In this episode, Clay explores Hamilton Helmer’s 7 Powers framework, breaking down each of the seven sources of enduring competitive advantage. While companies all over the world offer benefits and value to society at large, few have barriers in place that prevent competitors from easily replicating those advantages. Whether you’re an investor or business operator, this episode is an essential listen to understand the critical ingredients for long-term success in business.
IN THIS EPISODE YOU’LL LEARN:
00:00 - Intro
01:34 - What it means for a company to have Power.
07:04 - The power of scale economies.
12:12 - Why network effects are one of the best competitive advantages a business can have.
18:05 - Why counter-positioning is Hamilton Helmer’s favorite Power.
30:19 - The types of switching costs that can keep customers locked in for years.
38:24 - Why customers are willing to consistently pay up for a great brand name.
51:24 - How companies can capture a cornered resource that even well-funded competitors are unable to replicate.
56:46 - Why process power is the rarest of the all the powers.
01:03:00 - A case study on Netflix and how they built multiple Powers outlined in the book.
And so much more!
Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences.
BOOKS AND RESOURCES
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- Hamilton Helmer’s book: 7 Powers.
- Mentioned Episode: TIP600: Business Durability and Strategy Masterclass w/ Hamilton Helmer.
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