Over the next few weeks, I've got something a wee bit different for you! This is the very first edition of Cold Pitch, an experimental media project from YellowHouse.Media. Cold Pitch explores media, curiosity, and identity through a variety of forms and methods.

In this first edition, Sean McMullin (my husband & partner at YellowHouse.Media) and I talk about, well, cold pitches. A cold pitch, simply put, is a request to a stranger to do something for you. Podcasters deal with cold pitches every single day. Most are terrible. Not only are they irrelevant and poorly executed—they most often start with an outright lie.

I have feelings. Clearly.

In this conversation, we talk about the social "meat space" basis of a cold pitch, the psychology of email, what you might learn from the autistic folks in your life about honest & direct communication and more.

If you dig it, follow along with Cold Pitch at coldpitch.substack.com
And you can find a written version of this edition, along with links to references, here: https://coldpitch.substack.com/p/an-inbox-full-of-lies

• Learn more about YellowHouse.Media, our audio production agency
• Find out more about Sean McMullin
• Support What Works

• (00:00) - Script
• (02:41) - Show ID
• (03:05) - Intro
• (09:56) - Context Collapse
• (11:45) - Medium is the Message
• (17:40) - Perspective-Taking
• (20:05) - The Honesty of a Press Release