9min chapter

Ted Hesser Podcast cover image

Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.

Ted Hesser Podcast

CHAPTER

Navigating Innovation and Growth

The chapter explores Peak Design's journey through innovative employee compensation plans, a unique deferred compensation scheme, and profit-sharing strategies highlighting equal distribution and employee retention. It discusses the company's approach to balancing an egalitarian compensation philosophy while recognizing high-performing individuals and avoiding disruptive liquidity events.

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