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Cereal Wars-The Most Important Meal | 7

Business Wars

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The Breakfast Evolution

This chapter explores the historical evolution and cultural significance of breakfast, revealing how its perceived importance has shifted over time. It highlights the influence of cereal marketing strategies, particularly post-World War II, and their connection to public health concerns. The discussion also raises questions about the nutritional validity of the phrase 'breakfast is the most important meal of the day,' amidst evolving research and competitive advertising dynamics.

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