8min chapter

Fashion People cover image

Galliano-Givenchy Rumors & ‘Challengers’ Fashion

Fashion People

CHAPTER

Exploring Trends and Consumer Behavior in the Luxury Fashion Market

The chapter delves into various aspects of the luxury fashion industry, from visits to art exhibits and personal shopping experiences to analyzing the impact of consumer behavior on major fashion brands. It highlights challenges faced by luxury fashion groups and the importance of understanding trends and quick adoption by consumers for brand success.

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