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Rory Sutherland & Paul Craven on Alchemy & Magic

The Human Risk Podcast

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I Think We've Just Explained That Beatilly

In nearly all technology, any new technology requires extensive marketing. Once the technology becomes universal, we completely forget the fact that there was a time when fringes needed to be marketed. And with electric cars, i think we have this fundamental problem, which is, 95 % of the time we never drive more than a hundred miles in a day anyway. We've imported a rational fear from the united states, i'm going to get stuck at a truck stop in idaho at 11 o'clock at night when a serial killer's escape from prison. You know, versus briton, where you just go, oh, look, this one isn't working. There's a pub eight miles

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