How Much Would You Spend to Reach That Audience?

The idea of whether or not a sponsorship or promotion is expensive is completely relative, depending on what they're promoting. All you have to do is show them that the money that they're paying you, the value they're going to get, is more than the money thatthey're paying right? You want to make the case that hiring you is actually the cheapest and most cost effective way to get what they want.