Your Story is Your Unfair Advantage with Patrice Poltzer
The Storytelling Lab
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The Difference Between Brand Storytelling and the Type of Storytime You Learned at the Today Show?
The Dollar Shave Club, that video launched a thousand ships. "I think the content and the storytelling has really infiltrated brand world in a positive way," he says. The industry has caught up to probably what a lot of journalists and producers were already doing in their day jobs: making sure it has a beginning, a middle and an end.
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