Your Story is Your Unfair Advantage with Patrice Poltzer
The Storytelling Lab
The Difference Between Brand Storytelling and the Type of Storytime You Learned at the Today Show?
The Dollar Shave Club, that video launched a thousand ships. "I think the content and the storytelling has really infiltrated brand world in a positive way," he says. The industry has caught up to probably what a lot of journalists and producers were already doing in their day jobs: making sure it has a beginning, a middle and an end.
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