How to Get Contributors and Promote Your Product

Sally Kohn: How did you recruit these people? Was it just outbound email? Like you were just code emailing people? Kohn: Initially we went to our friends and said, hey, would you like submit a template. And so ultimately it had to be us reaching out to people we didn't know. She says in the spring of 2020, she was seeing tens of thousands of new users each month because they started to react really quickly to current events.