Ep 303: Who Are You Making Creatives For? | The Creative Death Spiral in Meta | AKNF
DTC Podcast
How to Create a Strong Creative Range for Your Brand
Brands are very sacred. They put all this time into making something that is great. And they're trying to protect their baby, especially as an agency coming in. There's a point where you kind of have to let your baby walk. Give it the freedom and let them walk a road to live a life. If you're looking for a very branded, beautiful experience, paid media is not going to be what works for you.
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