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S06 EP34: FitTrack's Journey to $100M GMV w/ Jeff Sawyer Lee

2X eCommerce Podcast

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How Long Did It Take You to Bring Fit Track to Market?

It took me about six to eight months in terms of building the app out, you know, doing R&D in a product because there are smart scales already in the market. So being able to have the opportunity to have my e-comm stores, my dropshipping and my white labeling store before, I almost acted as my self seat funder as well. It was right around the Fidget Spinners days. You either don't make money in dropship or you make money. And all that is capital intensive.

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