The first one is the, does it even worth solving? And part of it is to understand the investor side, right? You really would like to understand their business model and the way that they think the investors in order to be able to sell them correctly because otherwise you don't sell them correctly. It just reminds me, so I pod fund, which was radio public's venture arm invested in us. We had Sunil Gupta here who read a book called Backable. One of the things he talked about was a high level of conviction.