6min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Growth: How to Master PR and Comms, How to Get Your Startup Written About; Press Releases, Fundraising Announcements, Embargos etc & Lessons Scaling Duolingo from 3-200M Users with Gina Gotthilf, Co-Founder @ Latitud

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

How to Think About PR at the Most Tactical Level

Harry Chu: PR is so not sexy. It's considered really old school. I ended up doing PR before I knew what PR was. And it honestly was the most important lever that helped Tumblr grow in Latin America, and that helped Duolingo grow in the first two years of its existence. So from a very tactical perspective, here's how I think about PR,. looking back, and I have a playbook, but at the time, just to really highlight my ignorance, I didn't have a playbook. Here's what you need to do. First, you need to have a story to tell. If you don't have a stories to tell, it doesn't mean that it's

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