What's More to Marketing and Branding Than Just a Logo?

There's more to marketing and branding than just having a logo in a web sit. The first thing that i really encourage folks, especially when they come for consulting and asking what should they do, is you need to share your story. You're ound anisy, because that story and who you are is the one thing no one else can replicate. And then there's that level of being transparent and being open with your guass if something's going to go wrong.